Paraíba is in the eastern region of the Northeast of Brazil. In the capital, João Pessoa, Ponta do Seixas is the easternmost point of Brazil and the Americas. The state is one of the smallest but oldest in the country.

Paraíba was founded in 1585 by the Portuguese at the river’s waterfall with the same name as the state. During the first few decades of the 17th century, it was occupied by the French, who made contact with the Potiguar people, and later on, the Dutch took hold for a period. The state was involved in a few revolutions, and for quite some time, it was part of the captaincy of Pernambuco.

Since the end of the 16th century, when the Europeans first set foot on its land, Paraíba’s economy has been centred around farming, principally focussing on sugar cane. Even today, this sector is vital, along with mining and raw materials.

With an extensive coastline (over 100 km), Paraíba’s coast is a succession of spectacular views, with a solid appeal to tourists. Paradises like Cabo Branco, Coqueirinho, and Tambaba feature among the state’s over 50 beaches, all blessed with warm, green waters, some of which are on the list of Brazil’s most beautiful beaches.

The state also has dozens of environmentally protected areas for adventure tourism, such as Tambaba Beach, the Pedra da Boca State Park in Araruna, and the Cabedelo Municipal Park.

Paraíba’s cuisine is characterised by its beach huts, which prepare prawn dishes and other snacks, such as crab with coconut milk and fried local fish.

João Pessoa, the capital, features historical day trips, urban beaches with bustling nightlife, a good tourism infrastructure, and a rich, popular culture with trademark hospitality.

Campina Grande, in the state’s interior, is a cultural highlight. It is the stage of the biggest St John’s (São João) festival in the world, a traditional event that attracts tourists from all over Brazil and the world for a whole month. It consists of 30 days of Forró music, group presentations, local craft fairs, and stalls replete with traditional foods like pamonha, boiled corn, and canjica.

Paraíba is one of Brazil’s most enjoyable and lovable destinations, with beautiful beaches, culture, and warm locals.