The promotional events for Brazil in Europe, organised by VBRATA, primarily aim to train and market Brazilian tourist destinations in the United Kingdom and in Europe. Here are the main objectives of these roadshows and their benefits:

Objectives of VBRATA Roadshows

Training and marketing of Brazilian tourist destinations

• Business environment: Create a business environment for training and marketing Brazilian tourist products, services, and destinations in the British and European markets where VBRATA operates. Exhibitor partners (destinations, C&VBs, tourist offices, attractions, airlines, and hotels) can effectively promote themselves.

Diversification and insertion of destinations

• Opportunities: Create opportunities for the insertion and diversification of destinations, itineraries, products, and services, encouraging tourist activity in Brazil.

Training of travel agents

• Detailed information: Train travel agents by providing detailed information about Brazilian destinations, products, and tourist experiences. This helps them feel confident and enthusiastic about promoting Brazil as a destination.

Networking and relationships

• Strategic partnerships: Facilitate networking and relationships between Brazilian exhibitors and European travel trade professionals. Establishing and strengthening strategic partnerships is essential for the event’s success.

Data collection and opinions

• Strategic decisions: Collect data and qualified opinions from international trade. This supports strategic decisions and the efficient allocation of resources for Brazil’s international promotion.

Promotion of a diverse Brazil

• Tourist diversity: Highlight Brazil as a diverse, sustainable, and attractive destination for different market segments. Promoting the image of Brazil as a country with multiple tourism options is crucial.

Promotion of new destinations and products

• New offers: Promote new destinations and products by presenting new offers, tourist packages, and specific Brazilian products. Encourage the inclusion of these elements in travel agents’ and tour operators’ programmes.

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