The initiative includes fam trips, business meetings and strategic presence at BTL to strengthen the state’s tourism within the European market
In March 2025, VBRATA – Visit Brazil Travel Association – successfully held another edition of the Showcase Piauí, this time in Lisbon, aiming to promote the state as a distinctive tourist destination full of potential for the European market.
The schedule included two important immersion initiatives: a fam trip to Serra da Capivara and a fam tour along the coast of Piauí. Each experience brought together five representatives from Portuguese tour operators, who had the opportunity to explore the region’s attractions, infrastructure, and itinerary possibilities up close. Experiencing the destination is essential to ensure professionals are better equipped to sell packages with greater knowledge and confidence.
The highlight of the initiative was the Showcase Piauí event, held on 11 March at the Epic Sana Hotel in Lisbon, just before the start of BTL – Bolsa de Turismo de Lisboa. Targeted at Portuguese travel agents and tour operators, the event brought together official tourism representatives from Piauí for an afternoon of connection and learning. The programme included a destination presentation, a business roundtable with operators, and a cocktail reception featuring typical food and drinks, offering attendees an authentic cultural experience.
Piauí’s participation extended to BTL, with a dedicated stand at the fair. VBRATA was responsible for the concept, set-up, and support of the stand, helping to give the destination greater visibility and strengthen its relationship with the European trade. In addition, there was widespread promotion on VBRATA and Showcase Piauí’s social media, as well as an outdoor advertising campaign with banners displayed on Lisbon’s main roads and at the airport.
With initiatives like this, VBRATA reaffirms its commitment to promoting Brazil in Europe, creating concrete business opportunities and strengthening tourism between the two continents.
If you also want to promote your destination in an exclusive and strategic way in the European market, contact VBRATA and learn more about the Showcase package. Our team is ready to develop a personalised action plan to meet your needs and enhance your destination’s visibility among key international tourism players.
Find out how the Showcase Viva Bahia! Madrid Experience went at this link.
For more information about the events organised by VBRATA, click on this link.