About VBRATA

If you are considering visiting Brazil, let VBRATA be the first to welcome you. We are here to help you make the most of your planning and travel to Brazil.

Contact a VBRATA member for excellent and sound advice on travelling to and around Brazil. They are the real experts on everything Brazilian!

VBRATA is a not-for-profit travel organisation whose members are dedicated and committed to promoting Brazil as a tourist and cultural destination to the travelling public and the travel trade.

Our members are well-established airlines, tour operators, travel agencies, specialised travel agents, and cultural and commercial partners with published programmes to and in Brazil recognised by the travel industry for their professionalism and reliability. They include some of the largest tour operators, medium- and small-specialised travel agents, and tour operators offering various programmes in Brazil.

This association aims to act as a forum to promote Brazilian and Brazilian tourism and culture, direct traffic to its website, and generate sales for all members associated with VBRATA.

AIMS AND OBJECTIVES OF VBRATA

  • To improve public awareness of VBRATA members as Brazilian specialists
  • To improve public awareness of Brazil as a tourism destination, business and culture
  • To improve public awareness of Brazilian culture outside of Brazil
  • To stimulate the growth of travel to Brazil
  • To promote travel industry professionalism and skills through educational and training
  • To bring together representatives of VBRATA at regular intervals to develop a closer working relationship and create a better understanding of travel matters relating to Brazil
  • To inform and advise Brazil travel suppliers on requirements of the international marketplace
  • To improve press coverage and media of Brazil
  • To organise promotional events on behalf of members
  • To seek to ensure the competitiveness of Brazil in all sectors of tourism
  • To organise educational trips to Brazil

HOW VBRATA MEET THOSE OBJECTIVES

  • Advertising and public relations campaigns that feature Brazil, our events and members
  • Driving traffic to our website to create visibility not only to Brazil but also to our members, increasing sales possibilities and the number of tourists in Brazil
  • Site inspection trips that educate members and the travel trade to better sell Brazil and establish the contacts with suppliers needed to do business
  • Events, such as trade shows and travel agents’ nights, promoting VBRATA, our members and Brazil
  • Press launches allow members to meet with local and national travel trade presses and increase Brazil’s profile as a country and specific states.
  • Regular meetings with key speakers provide the members with a forum for networking.
  • VBRATA produces an annual informative publication which is circulated to the public, press and members of the travel trade

For further details, please contact us.

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