Strategic initiative promotes Brazil in Turin and Milan through business meetings, networking and cultural activities

On 3 and 6 October 2025, VBRATA – Visit Brazil Travel Association – will hold the VBRATA Roadshow Italy, a promotional event that will take Brazil to Turin and Milan, connecting representatives of Brazilian destinations and tourism products with leading travel agents and tour operators from the Italian market.

Unlike the Showcases, which take place in a single city, the Roadshows travel through various strategic locations, offering multiple opportunities for direct contact with the regional trade. The programme includes business meetings, themed dinners featuring traditional Brazilian music, and networking moments that foster the building of strong partnerships.

The goal is to expand the visibility and reach of Brazilian destinations, providing Italian professionals with immersive experiences and in-depth knowledge about Brazil’s tourism potential.

If you wish to promote your destination or tourism product in the growing Italian market, the VBRATA Roadshow Italy is the ideal opportunity.

It is worth noting that VBRATA (Visit Brazil Travel Association), an international reference in the promotion of Brazil abroad, is exempt from public tender procedures, which ensures greater agility and security in contracting, facilitating the participation of destinations and public or private companies interested in promoting Brazilian tourism strategically.

Learn more about VBRATA’s events at this link.