A bridge between destinations and global markets: visibility, relationships, and new business opportunities
Participating in roadshows and events targeted at the international tourism trade is one of the most effective strategies for strengthening a destination’s presence in the global market. These meetings offer a unique platform to connect destinations and tourism products with key players in the sector — such as travel agents, tour operators, journalists and other professionals — creating business opportunities and encouraging the exchange of valuable information. If you haven’t yet considered this possibility for your destination or company, here are some of the main advantages and benefits of participating:
1. Expansion of Networks and Partnerships
Roadshows and events are undoubtedly the best occasions to establish new contacts and form commercial partnerships with industry professionals. Travel agents and tour operators from various parts of the world gather at these events, offering opportunities to discuss packages, promotional strategies and ways to increase tourist flows. With the right network, your destination can gain greater visibility and access new markets.
2. Direct and Personalised Promotion
At roadshows, your product or destination has the chance to be promoted directly to a qualified audience. One of the greatest benefits of these events is the ability to tailor your presentation to the needs and interests of participants. This personalised interaction creates a stronger connection and facilitates lead conversion into business opportunities.
3. Understanding the International Market
Attending these events provides a privileged perspective on global tourism trends and consumer behaviour. You’ll gain a deeper understanding of international tourist expectations and can adapt your services and products accordingly. These events often include talks by industry experts, which enhance knowledge of the international tourism landscape.
4. Brand Visibility and Awareness
Being present at tourism trade events significantly increases the visibility of your destination or service. Participants often share information with their own networks, generating spontaneous publicity and increasing brand recognition. Visibility at a high-level event also conveys trust and positions your destination as a key player in the market.
5. Integrated Marketing and Promotion
Roadshows and events frequently offer integrated marketing opportunities such as promotional materials, giveaways and live demonstrations, all of which help reinforce your destination’s image. Participation goes beyond physical presence — it includes making the most of marketing actions organised by event hosts, helping your brand stand out and generate a lasting impression.
VBRATA: Experts in Tourism Trade Events
If you want to make the most of the roadshows and international events, VBRATA (Visit Brazil Travel Association) is the ideal partner. With vast experience in organising and promoting tourism trade events, VBRATA holds a series of roadshows, fairs and exclusive meetings that connect Brazilian destinations and companies to tourism professionals worldwide. Our expertise in the international market ensures your participation is well-planned and generates the best possible results with a qualified and interested audience.
Organised by VBRATA, a recognised leader in promoting Brazil abroad, these projects are exempt from public tender processes, offering greater agility and security in contracting — making it easier for both public and private organisations to take part in strategic tourism promotion.
Don’t miss the opportunity to be among the industry leaders. Join VBRATA events and discover the benefits these meetings can bring to your destination or company on the global tourism stage.
Learn more about our events by clicking this link.