The state strengthens its international presence with strategic actions in 10 European cities alongside the Visit Brazil Travel Association

Bahia is officially confirmed among the Brazilian destinations participating in the international roadshows promoted by VBRATA (Visit Brazil Travel Association) in October 2025. The initiative, coordinated by the Bahia State Secretariat of Tourism (Setur-BA), will showcase the best of the state — its vibrant culture, stunning natural landscapes, cuisine, and warm hospitality — across 10 strategic cities in Europe, including countries such as Italy, Portugal, Spain, France, Germany, the United Kingdom, and Ireland.

The VBRATA Roadshows are travelling events exclusively aimed at the international tourism trade, targeting travel agents, tour operators, and other key professionals. With a dynamic, in-person format, these events promote business meetings, presentations, and high-level networking, generating valuable commercial connections between Brazilian destinations and major European source markets.

Internationally recognised for its excellence in promoting Brazil abroad, VBRATA specialises in connecting Brazilian tourism destinations with real business opportunities, facilitating partnerships and enhancing the visibility of tourism products in targeted and strategic environments.

With this participation, Bahia reaffirms its commitment to international promotion, investing in focused actions that highlight the state’s strengths as an authentic and vibrant destination, where cultural diversity, breathtaking natural beauty, and the unique warmth of its people create unforgettable and irresistible experiences for visitors.

Get ready, Europe: in 2025, Bahia will win even more hearts!

Learn more about Bahia at this link.

See how the Bahia Showcase went at this link.

Discover VBRATA’s upcoming events by clicking here.