History, culture, nature and celebration: discover the essence of Brazil in Bahia

Located in the Northeast region, Bahia is one of the most iconic and culturally rich states in Brazil. With an extensive coastline of over 1,000 km, tropical climate, diverse landscapes and a welcoming population, Bahia is known for its vibrant blend of Indigenous, African and European heritage. Salvador, the capital, was Brazil’s first and remains one of the country’s main historical and tourist hubs.

Why visit Bahia

Visiting Bahia means diving into Brazil’s roots. The state enchants visitors with the authenticity of its culture, the spirituality present on every corner, and its captivating rhythms such as samba de roda, axé, pagode baiano, among many others. It is also a destination of breathtaking natural beauty, with paradisiacal beaches, islands, highlands and environmental reserves. Bahia offers unique experiences, whether you seek relaxation, adventure or cultural immersion.

What to do

Bahia has something for every type of traveller. In Salvador, the Pelourinho is a must-see with its historic slopes, baroque churches and colourful colonial houses. The coast offers gems like Morro de São Paulo, Itacaré, Praia do Forte, Arraial d’Ajuda, Trancoso and Porto Seguro, with crystal-clear waters and charming villages.

And of course, no mention of Bahia is complete without highlighting Carnival: the greatest street party on the planet. Unlike in other Brazilian cities, Bahia’s Carnival takes place entirely in the streets, to the sound of trios elétricos, with renowned artists like Ivete Sangalo, Bell Marques and Olodum. The contagious energy, popular participation and mix of rhythms make Carnival in Bahia an unforgettable experience.

Main activities

• Historical tourism: tours around Salvador’s Historic Centre (a UNESCO World Heritage Site), colonial churches and museums.
• Nature tourism: hiking in Chapada Diamantina, diving in Abrolhos, boat trips in the Bay of All Saints.

• Sun and beach: relaxing at beaches such as Taipu de Fora, Praia do Espelho, Corumbau and Imbassaí.
• Popular festivities: besides Carnival, events like the Lavagem do Bonfim, Iemanjá Festival and São João in the countryside attract thousands of visitors.
• Sports: surfing in Itacaré, kitesurfing in Barra Grande, diving in Caravelas and hiking in Lençóis.

Gastronomy
Bahian cuisine is one of the most iconic in Brazil. Strongly influenced by Afro-Brazilian culture, it blends intense flavours and unique ingredients such as dendê oil, coconut milk, chillies and seafood. Dishes like acarajé, moqueca, vatapá, caruru and abará are a must-try for any visitor. For dessert, local sweets include cocada, quindim and cassava cakes.

Bahia is a complete destination, where history, culture, nature and joy coexist in perfect harmony. Whether for unforgettable celebrations like Carnival, rich cultural experiences, natural adventures or seaside relaxation, the state offers something for every traveller. More than just a place to visit, Bahia is a place to feel. Discovering it is to uncover the essence of Brazil at its most vibrant, welcoming and unforgettable.

Find out more about destinations in Brazil by accessing this link.