Position your destination or product on the international stage and connect with top European tourism professionals

Participating as an exhibitor at the VBRATA (Visit Brazil Travel Association) Roadshows is a strategic opportunity for those looking to promote their destination, product, or service directly to leading travel agents and international tour operators.

The roadshows are well-established events in the European calendar, with previous editions marked by high engagement, positive feedback, and long-lasting business connections. In 2024, more than 500 professionals took part in business meetings held in key cities such as Naples, Rome, Madrid, Frankfurt, Paris, Lisbon, London, Birmingham, Manchester, and Dublin — a clear demonstration of the project’s reach and significance.

As an exhibitor in 2025, you will benefit from:

• Direct interaction with the international trade through in-person, personalised meetings;

• Qualified visibility to showcase your unique selling points to those who make decisions and sell Brazil abroad;

• Targeted business meetings focused on conversion and the generation of tangible opportunities;

• An informal and welcoming environment that fosters genuine connections, trust, and long-term partnerships;

• Institutional support from VBRATA and Embratur, enhancing your presence with credibility and impact.

In addition, the Roadshows provide integration with other Brazilian destinations and brands, reinforcing Brazil’s image as a diverse, competitive country, well-prepared to welcome even more international visitors.

In 2025, take the lead in Brazil’s international tourism promotion. Be a VBRATA exhibitor.
Show the world everything your destination has to offer.

To participate as an exhibitor at the VBRATA Roadshows 2025, contact us at events@vbrata.org or fill out the form available on our website.

Join us in this important initiative to promote Brazil internationally!

Learn more about VBRATA’s roadshows and events at this link.