Promotion of Brazil and Brazilian Tourism in the Main Tourist Markets

VBRATA (Visit Brazil Travel Association) is taking Brazil to a new level of visibility at Europe’s leading travel trade fairs in 2025 with the Showcase Viva o Brasil! Unique Experiences.

This initiative brings together various activities designed to promote Brazil as a leading tourist destination, highlighting its cultural diversity, natural beauty, and unique experiences. It offers an unmissable opportunity for travel agents, tour operators, and industry professionals to connect directly with everything Brazil has to offer.

What activities are included in the Showcase Viva o Brasil?
The Showcase Viva o Brasil! Unique Experiences, organised by VBRATA, takes place during the most important travel fairs in Europe in 2025, alongside a range of targeted promotional actions:

• Outdoor advertising campaigns in key locations such as main roads and airports;
• Social media campaigns;
• Destination promotion events focused on the travel trade;
• Fam trips bringing key players to Brazil;
• Participation in travel fairs with an exclusive stand;
• Activations such as cooking shows and more;
• Media relations campaigns with local press;
• Promotional materials and gifts distributed at the events and fairs.

At the Showcase Viva o Brasil! Unique Experiences, you will find:

• Exclusive presentations of Brazilian destinations, offering a comprehensive view of what each has to offer;
• Business opportunities;
• Unique experiences and cultural immersion through activities such as fam tours, cooking shows, workshops, themed dinners, etc.;
• Networking and direct interaction, enabling valuable exchanges between tourism professionals and destination representatives.

Already in the first half of the year, Brazil has been in the spotlight through strategic events such as Bahia in Madrid (pre-FITUR), Showcase Piauí (pre-BTL Lisbon), and the Showcase Northeast Brazil, held in partnership with Embratur and the Northeast Consortium, in London and Milan. And there is much more to come with Viva o Brasil!

Participating in the Viva o Brasil! Experiências Únicas Showcase is an excellent opportunity to promote Brazilian destinations to a qualified audience in Europe, South America and the United States. Organized by VBRATA (Visit Brazil Travel Association), an international reference in promoting Brazil abroad, the project does not require bidding, which provides greater agility and security in contracting, facilitating the participation of destinations and public and private companies interested in promoting Brazilian tourism in a strategic way.

Available throughout the year, the Showcase can be held on any date and adapted to the specific needs of each destination, considering its promotional agenda, internationalization goals and market priorities. It can be carried out in two ways: in parallel with large international tourism fairs or as an exclusive and independent promotional action, always in the strategic markets in which VBRATA operates — Europe, South America and the United States.

This flexibility allows for more targeted and efficient action, connecting national locations and companies with international trade professionals, encouraging commercial partnerships, attracting visitors and strengthening tourism between Brazil and abroad.

If you are interested in learning more about the events held and the upcoming activities of the Viva o Brasil! Unique Experiences project, please visit the Bahia and Northeast showcases page at https://vbrata.org/events/. You can also get in touch with the VBRATA team by email at events@vbrata.org or by filling in the contact form available on the website. Don’t miss the chance to be part of this initiative promoting Brazil abroad and to strengthen your connection with one of the most fascinating destinations in the world.