Strengthening the International Promotion of Brazilian Tourism in 2025

Embratur – the Brazilian Tourist Board – is confirmed as one of the official exhibitors alongside VBRATA in October 2025, during a series of Roadshows that will take place in key European cities. The agency’s participation marks a significant milestone, reaffirming the event’s reach and importance as a platform for promoting Brazil abroad.

With a strategic focus on increasing Brazil’s visibility as a global travel destination, Embratur is responsible for promoting the country’s image internationally, developing institutional campaigns, supporting participation in trade shows and events, and fostering partnerships with tour operators, travel agencies, and airlines.
Among its key activities is the promotion of a wide range of tourist destinations — from major cities like Rio de Janeiro, São Paulo and Brasília, to ecotourism and adventure tourism regions such as the Amazon, the Pantanal and the Chapada Diamantina. Embratur also highlights Brazil’s rich culture, cuisine, and beach tourism — all of which contribute to making the country truly unique on the global tourism map.

Embratur’s presence as an exhibitor at the VBRATA Roadshows is especially important as it strengthens the direct connection between the European travel trade and Brazilian destinations. This partnership ensures greater visibility and strengthens the Brazil brand abroad, expanding business opportunities, diversifying tourism offerings, and encouraging international arrivals.
Alongside other strategic exhibitors, Embratur reinforces its commitment to transforming Brazil’s tourism potential into tangible results for the country’s economic and cultural development.

To access the 2025 VBRATA Roadshow calendar, click this link.