The Showcase Piauí is back in Portugal for its second edition, establishing itself as a key event for promoting tourism in Piauí. Organised by VBRATA (Visit Brazil Travel Association), with the support of SEBRAE, the State Secretariat, and the Government of the State of Piauí, the initiative will take place during BTL Lisboa 2025, featuring various promotional activities to highlight the destination.

Among the planned activities, VBRATA will coordinate a famtour with tour operators, focusing on Piauí’s coastline and the Serra da Capivara. Additionally, promotional efforts will include social media campaigns under the slogan “BORA ALI, NO PIAUÍ?”, outdoor advertising in strategic locations such as Lisbon city centre, posters, digital panels, and airport placements, enhancing visibility throughout March.

The highlight of these initiatives will be the Destination Presentation Seminar, scheduled for 11 March, where experts will share insights into Piauí’s natural beauty, business opportunities, and tourism potential.

For the first time, Showcase Piauí will feature an exclusive stand at BTL Lisboa 2025, offering visitors a fantastic opportunity to learn even more about the destination.

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