Events held in London and Milan brought together more than 160 European tourism professionals

VBRATA (Visit Brazil Travel Association), in partnership with Embratur and the Nordeste Consortium, successfully held two exclusive showcases to promote Brazil’s Northeast region in the UK and Italian markets. The events took place on 1 April 2025 at the Brazilian Embassy in London and on 3 April 2025 at the Rosa Grand Hotel in Milan.

For the first time, all nine Northeastern states joined forces in an international initiative to present the region’s main tourist attractions to European trade professionals, along with new routes, products, and authentic experiences that captivate travellers from around the world. In total, the events welcomed 165 trade professionals — 92 in London and 73 in Milan — reinforcing the growing interest in Brazil as a prominent tourist destination.

Each state showcased a vibrant snapshot of its natural beauty, culture, and cuisine. From Alagoas, with the crystal-clear waters of Maragogi, to the historical richness of São Cristóvão in Sergipe, guests discovered the captivating diversity that makes the Northeast one of Brazil’s most desirable regions.

During the events, official representatives from Alagoas, Bahia, Ceará, Maranhão, Paraíba, Pernambuco, Piauí, Rio Grande do Norte, and Sergipe took part in business meetings to present new developments, answer questions, and strengthen ties with the European market, fostering high-quality networking in an exclusive setting for industry professionals.

Through this dynamic and direct format, VBRATA reaffirmed its commitment to strategically position Brazil on the international stage, promoting regional diversity and encouraging sustainable and high-quality tourism across the country.

Learn more about VBRATA showcases and events at this link.

See how the Showcase Viva Bahia! Madrid Experience went at this link, and the Piauí Showcase at this link.