Event precedes FIT and strengthens the connection between Brazilian destinations and Argentine tourism professionals through immersive experiences and promotional strategies

On 26 September 2025, Buenos Aires will host the Showcase VBRATA Viva Brasil: Unique Experiences, an initiative by VBRATA – Visit Brazil Travel Association that connects Brazil with the international travel trade.

Aimed exclusively at Argentine travel agents and tour operators, the event will be an opportunity to present Brazil’s cultural, natural, and gastronomic treasures in a unique way. Through talks, meetings with Brazilian representatives, and immersive experiences, Argentine professionals will gain new insights into Brazilian destinations and explore fresh business opportunities.

Strategically scheduled just before FIT Buenos Aires – one of Latin America’s most important tourism fairs, held from 27 to 30 September – the showcase aims to boost the visibility of Brazilian destinations and maximise engagement with key industry players at a pivotal moment for the Argentine market.

Argentina is one of the main source markets for tourism to Brazil, and this showcase in Buenos Aires reaffirms VBRATA’s commitment to strengthening this connection through strategic actions focused on training and specialised promotion.

If you represent a destination or tourism product and would like to promote it in the Argentine market, please contact the VBRATA team via the form available on our website. We are here to help your business grow and reach new audiences.

Find out more about the events held by VBRATA at this link.