Four cities, one experience: connecting Brazil to Europe’s key tourism markets

From 13 to 16 October 2025, VBRATA – Visit Brazil Travel Association will host the VBRATA Roadshow Europe, a series of events taking Brazil to four strategic markets: Spain, Germany, France and Portugal. The selected cities are Lisbon, Barcelona, Paris and Frankfurt, key outbound centres for Brazilian tourism.

Targeted at local travel agents and tour operators, the roadshow is an effective platform for promoting Brazilian destinations and tourism products through business meetings, themed dinners with live Brazilian music, and qualified networking opportunities.

The aim is to present Brazil as a complete and versatile destination, ideal for European travellers seeking authentic experiences in nature, culture, gastronomy, or luxury.

Companies and destinations wishing to increase their presence in Europe will find in this roadshow an excellent opportunity to expand their network and generate real business.

If you represent a tourism destination or product and are interested in promoting your brand in the European market, please contact the VBRATA team via the form available on our website. We are here to support your business growth and help you seize new international opportunities.

To learn more about the roadshows already carried out by VBRATA, click on this link.