A series of in-person events promotes Brazil in the European market and connects destinations with international travel agents and tour operators

From 2 to 30 October 2025, VBRATA – Visit Brazil Travel Association will carry out an extensive schedule of in-person roadshows in 10 European cities, including Italy, Portugal, Spain, France, Germany, the United Kingdom and Ireland. Exclusively dedicated to the tourism trade, the events take place on strategic dates close to Europe’s major industry fairs and represent a unique opportunity for Brazilian destinations, products and suppliers to gain visibility and generate new business in the international market.

The VBRATA roadshows are itinerant events that connect Brazilian tourism representatives directly with local travel agents and tour operators, through business meetings, institutional presentations and qualified networking moments. More dynamic and targeted than traditional trade fairs, the roadshows provide personalised interactions with key industry professionals, fostering commercial partnerships and strategic positioning in the European market.

Internationally recognised, VBRATA is an association specialised in promoting Brazil abroad, working closely with the European tourism trade. Its event model offers greater agility and effectiveness for exhibitors aiming to expand their business with highly qualified audiences.

If you represent a Brazilian destination, product or service and wish to enter the European market, VBRATA roadshows are the ideal gateway.
Join us and take your brand to the heart of international opportunities.

Learn more about VBRATA events at this link.
Discover the benefits of being a VBRATA roadshow exhibitor by clicking this link.