Paris, 25 September 2025 – VBRATA – Visit Brazil Travel Association, an international organisation dedicated to promoting Brazil as a tourist, cultural, and business destination in the European, North American, and South American markets, officially announced today its calendar of events and promotional activities for 2026. The launch took place during the renowned IFTM Top Resa travel trade fair in Paris – the largest tourism event in France.

The calendar includes the Brazil Roadshows for travel agents and the exclusive Viva Brasil! Unique Experiences Showcases, which creatively and strategically connect Brazilian tourist destinations with the international travel trade.

“VBRATA’s 2026 calendar was developed based on international tourism trends and the specific demands of Brazilian destinations. In 2026, we will expand our presence in key markets, offering even more targeted engagement and training activities that enhance promotional and sales results for Brazil,” says Glauco Chris Fuzinatto, President of VBRATA.

“Our aim is to provide Brazilian destinations with concrete opportunities to generate business, visibility, and engagement with the international travel trade. We are very excited about what’s ahead in 2026 and the positive impact these initiatives will have for Brazil.”

The full calendar is now available and includes confirmed activities in strategic markets across Europe, North America, and South America throughout the entire year of 2026.

VBRATA invites Brazilian tourist destinations, tourism boards and authorities, national and regional SEBRAE offices, airlines, and industry partners to explore the calendar and plan their participation in advance to ensure their presence in the main outbound markets.