Connecting Brazilian destinations to key international markets through immersive, in-person experiences with the travel trade

The VBRATA (Visit Brazil Travel Association) Roadshows are strategic and itinerant events aimed at training and fostering direct relationships with travel agents and international tour operators. Presented in a more informal and dynamic format, the meetings take place in typical restaurants or hotels, creating an ideal environment for networking, experience sharing, and strengthening partnerships.

During the roadshows, participants have access to:

• Tailored business meetings focused on Brazilian products and destinations, 
• Direct presentations on Brazil and its wide range of tourism possibilities, 
• Themed dinners or cocktail receptions, fostering genuine connections with the local trade, 
• Sharing of strategic information to enhance understanding of the market and its opportunities. 

The main goal of the roadshows is to introduce and diversify Brazil’s tourism offering in international markets, equipping travel agents with the knowledge, confidence and enthusiasm to promote and sell Brazil.

In 2024, the VBRATA Roadshows visited Naples, Rome, Madrid, Frankfurt, Paris, Lisbon, London, Birmingham, Manchester and Dublin, from 4 October to 1 November. The success was clear: over 500 travel agents attended the events, reinforcing the growing interest in and demand for Brazil as a tourist destination.

Through these roadshows, VBRATA expands the reach of Brazilian tourism in Europe, building an authentic connection between Brazil and the international market.

Find out more about the roadshows we have already carried out by clicking on the link.