Ceará concentrates more than half of all caatinga vegetation in Brazil and is the only state to be completely inserted in the sub-region called Sertão. The territory that today corresponds to the state was initially inhabited by several indigenous ethnic groups that later mixed with the presence of Europeans.

The lands equivalent to the former Captaincy of Ceará were donated in the second half of the 16th century, having been disputed by the Portuguese, French and Dutch, who, over the centuries, directed the state’s vocation to agricultural and livestock activities. The state’s independent development occurred after its disintegration from Pernambuco in 1799.

The state is known for the beauty of its coastline, popular religiosity, and reputation as a great cradle of humour talents. The raft, still expected along the coast, is considered one of the most significant symbols of the people and culture of Ceará.

In the capital and metropolis of Fortaleza, the days are heavenly, and the nights are busy, ensuring fun every day of the week. At Praia do Futuro, there are stalls all along the shore, each with its musical style and decoration. The kiosks offer coconut water, seafood and various fruit shakes.

The state’s west coast offers stunning beaches like Cumbuco and Jericoacoara. Affectionately called Jeri, dunes and lakes surround the latter, attracting people worldwide to its charming inns.

On the east coast, the most famous beaches are Canoa Quebrada, with its massive cliffs, and Morro Branco, with coloured sand that serves as raw material for local crafts.

The state is also home to one of the largest water parks in Latin America, the Beach Park, on Porto das Dunas beach, which receives more than one million visitors a year.

Cearenses’ trademarks are charisma and spontaneity. They usually welcome their visitors with open arms and great joy in their land of natural beauty.